“Find Your PURPOSE!” | Jordan B. Peterson (@jordanbpeterson) | #Entspresso

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you might say if you don’t have enough
00:01
meaning in your life then you’re more
00:02
prone to addiction and that’s definitely
00:05
the case even with rats if you take a
00:07
rat you put him in a cage by himself and
00:09
he has nothing to do and then you give
00:10
him access to cocaine he’ll get addicted
00:12
to the point where he won’t do anything
00:14
but take cocaine your purpose comes from
00:16
the suffering that you went through that
00:18
you’ve gone through that you have solved
00:20
and now you want to make the road for
00:22
other people who are going through that
00:24
same pain easier why the hell am I here
00:27
on this planet earth why am I here if
00:30
you don’t know that you will live the
00:31
rest your life searching always asking
00:34
the question
00:38
rise and shine it’s an espresso time
00:41
what’s up belief nation it’s heaven my
00:43
one word is believe and I believe in you
00:45
I believe you have Michael Jordan level
00:47
talent adds something and I want you to
00:48
find it embrace it and use it to make a
00:50
difference so let’s start your day off
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right together grab your coffee and sip
00:55
on today’s message find your purpose
00:59
over to you Jordan B Peterson
01:13
if you’re hungry and you eat well that’s
01:16
good but it’s over and then you’re on to
01:17
the next thing right it’s not exactly
01:20
sustaining it’s just necessary that’s
01:21
called consume Ettore reward by the way
01:23
this other reward system is incentive
01:25
reward and the incentive reward system
01:28
works on dopamine this neurochemical
01:30
dopamine which is also the neurochemical
01:32
tracks that opiates and cocaine and
01:35
amphetamines the drugs that people
01:37
really like to abuse alcohol often for
01:39
some people activate and so you might
01:42
say if you don’t have enough meaning in
01:44
your life then you’re more prone to
01:45
addiction and that’s definitely the case
01:47
even with rats if you take a route you
01:49
put him in a cage by himself and he has
01:51
nothing to do and then you give him
01:53
access to cocaine he’ll get addicted to
01:55
the point where he won’t do anything but
01:56
take cocaine but if you throw the rat
01:58
back in with a bunch of other rats and
01:59
he gets to do rat things then it’s very
02:01
hard to get him addicted to cocaine and
02:03
so the purposeless rat is prone to
02:06
addiction well it’s the same with human
02:08
beings now here’s a corollary to that
02:10
which is really cool so the magnitude of
02:14
the reward you experience as you’re
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moving towards a goal is proportionate
02:19
to the importance of the goal so that
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means the more important the goal you
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pick the more possibility there is for
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the kind of reward let’s say it’s really
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a state of being that is life-affirming
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and it is directly life-affirming in
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that you know like if you’re in a
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football game and you’re and it’s an
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important football game and maybe you
02:39
break a finger and you know normally
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that’s that’s a problem it hurts and
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you’re gonna stop doing whatever you’re
02:45
doing but if you’re right in the middle
02:46
of the game then you’ll be so amped up
02:49
on this reward system that its analgesic
02:51
it stops the pain it also suppresses
02:53
anxiety so if you have a purpose then
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its analgesic it take some of the pain
03:00
out of life it’s very positive in that
03:02
it motivates and energizes you and
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focuses you and makes you able to
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remember and pay attention and it quells
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fear and so those things are all direct
03:12
and so then you might think well what’s
03:14
the best possible goal well and that’s
03:16
that’s the purpose I would say of
03:18
religious training and philosophical
03:19
training it’s like just what the hell
03:21
are you doing in the world the most
03:22
successful people in the world and
03:24
Purpose Driven
03:25
period end of story the people who go
03:27
off and do amazing things not just in
03:28
business but in any endeavor they are
03:31
Purpose Driven they know what they want
03:33
they know what they’re out there they’re
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on a mission to go off and accomplish
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something big
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they are Purpose Driven if you want to
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be happy you wonderful field want to be
03:39
successful you have to be Purpose Driven
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I think most people get that message
03:43
it’s great though to hear Jordan
03:46
Peterson talking about it it’s great to
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hear spiritual leaders talking about it
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it’s great to hear successful
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entrepreneurs talking about it because
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hopefully if you hear it from enough
03:53
different angles and enough different
03:55
words it’ll sink in the next question
03:58
that becomes well how do I find my
03:59
purpose is great Aven purpose is
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important I get that now how do I find
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it a lot of people have no idea how to
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find their purpose I’m a big believer
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that your purpose comes from your pain
04:09
your purpose comes from the suffering
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that you went through that you’ve gone
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through that you have solved and now you
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want to make the road for other people
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who are going through that same pain
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easier so for me entrepreneurship as
04:22
much as I love talking about helping a
04:24
billion entrepreneurs as much as I love
04:25
thinking entrepreneurs will solve all
04:27
the world’s major problems it’s not
04:29
government it’s not some corporations
04:30
it’s us we will be the change makers as
04:33
much as I lean in on the positive and
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aspirational and the inspirational and I
04:37
love entrepreneurs the real reason why I
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do what I do is because of how much pain
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that I went through as an entrepreneur
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myself the worst day of my life was
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telling that business partner that I
04:50
quit the feelings of of low absolute low
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in the tank self-confidence self-worth
04:57
self-esteem just feeling like I suck I
05:00
was putting in tons of work tons of
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energy tons of effort every single day
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showing up at my business partners
05:08
apartment working from his dining room
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table and eating beans for lunch making
05:12
$300 a month like I turned down huge
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jobs for this this is what I turned down
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my dream job forward is struggle and
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suffer and feel like a piece of garbage
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that’s what I turned it all down for
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and I see that in other people and I see
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that in a lot of people who watch these
05:29
videos and I see that people come up and
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meet me at events and say hi and take
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pictures and I just don’t want you to
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suffer the same fate I want to make
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things a little bit easier it’s why I
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started this channel why I’m doing what
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I’m doing it’s selfishly for me but I
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want you guys to not have to face the
05:44
same low periods as me I wish that this
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existed when I was getting started as an
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entrepreneur I wish that this kind of
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resource was around because it would’ve
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meant the world to me and so that’s why
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I make it for you ultimately my purpose
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in helping entrepreneurs believe comes
06:00
from my pain and so if you’re really
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struggling figuring out what it is that
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you staying for what is your purpose
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what are you meant to do think back to
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some of the most painful moments in your
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life think back to the suffering that
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you have had to go through and how you
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have done it and maybe still how you’re
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overcoming it and quite often once
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you’ve gone through something major
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something traumatic something really
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painful something really stressful
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it’s just natural to want to try to help
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other people who are going through that
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right now not feel the same level of
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pain as you did your purpose comes from
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your pain that’s how you find it now
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I’ve got a really special bonus clip for
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you that I think you’re gonna enjoy but
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before that I want to know what is your
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purpose and what was the pain that led
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to it I want you to share your story
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bleed a little bit for us we live a
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little bit for us I think the value is
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and one’s just sharing it but into
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allowing others to know that it’s okay
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to have faced massive struggle and
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massive pain you may not even be through
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it yet because we’re all going through
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something like that so share your story
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down the comments below thank you guys
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so much for watching I believe in you I
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hope you continue to believe in yourself
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and whatever your one word is much love
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I’ll see you again tomorrow morning for
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another shot of espresso and enjoy the
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bonus clip
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this prey so give me go
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my biggest advice to give everybody in
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the world is like I say we live in an
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external world everything is is you got
07:38
to see it touch its external if you can
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for the rest of your life live inside of
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yourself stop listening to people who
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are calling you fat gay transsexual
07:50
nigger everything that is makes no sense
07:53
all these insecure people putting their
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insecurities on you you gotta flush it
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out you got to just be whoever the hell
07:59
God or whatever the hell you believe in
08:01
if you believe in nothing but yourself I
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don’t care what it is you’re gonna take
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everything and throw it away you have to
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believe in one thing and that is
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yourself and and I’m not saying don’t
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believe in God of what you believe in
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but right now for you to find greatness
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in yourself you’re not going to find it
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by looking in a book or by even hearing
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me I may give you the spark but you’ve
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got to go inside yourself to find it and
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that means you gotta be quiet shut the
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up go in a room stop talking search your
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soul search your mind search your
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abilities and you’ll find it but if
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you’re not looking for it you won’t find
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it so you got to go start your journey
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and the journey starts with you finding
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why the hell am I here on this planet
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Earth why am I here and if you don’t
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know that you will live the rest your
08:54
life searching always asking the
08:56
question why I can’t this is an
09:00
expression that is vilified in our minds
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beginning at a young age every time a
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young child announces this decision they
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are corrected the first adult that hears
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it ask them whether or not they have
09:11
even tried generally this confrontation
09:14
will result in the child giving their
09:15
task another attempt until their
09:17
attention span moves on to something
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else the adult will see this and chuckle
09:22
to themselves with knowledge that this
09:23
is just a child who is yet to learn the
09:25
art of art and virtue of perseverance by
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the time this child comes of age however
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they will have been told by adults more
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times than they could count that there
09:35
is no such thing as can’t
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it is interesting then to think about
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how many adults seem to proclaim this
09:42
expression in their lives
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it is because is it because like many
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things that adults tell children they
09:49
are simply telling the child a general
09:51
rule that the child must follow but can
09:53
be broken once one has grown or is it
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because these adults are simply
09:58
repeating what they were told as
10:00
children without thoroughly examining
10:02
what the phrase I can’t truly suggests
10:06
if you confronted an adult that claims
10:09
they can’t do something with the same
10:11
question about whether or not they have
10:13
tried the answer will almost always be
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yes
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adults have learned enough to know that
10:18
is unreasonable to say they can’t until
10:21
they have at least tried once therefore
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the real question that we should be
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asking in responses have you tried
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everything have you exhausted every
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possible option scenario combination
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tool and approach I do not simply refer
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to the ones that you knew of at the time
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you decided to undertake your task I
10:44
mean have you re also researched
10:46
possibilities that you had known about
10:48
have you determined whether or not there
10:51
is another person out there that has
10:53
performed the exact same task you are
10:55
attempting or at least something similar
10:57
have you exhausted this research have
11:00
you read every book blog journal
11:03
magazine bathroom stall and website if
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the answer to any of these questions is
11:09
no then go back and try again because if
11:12
you don’t because you don’t truly know
11:14
if you can do something until you’ve
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tried absolutely everything the fact of
11:19
the matter is that rarely if ever is the
11:23
answer to all these questions yes
11:26
therefore what is it that people
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actually mean when they say I can’t a
11:31
more accurate but more verbose way of
11:35
saying it would be I don’t care about or
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want enough this task or the resultant
11:42
benefits of it in order to do all that
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is necessary to achieve it I was told
11:50
countless numbers of times by people
11:52
during my month of marathons that they
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couldn’t run one marathon let alone
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one straight every now and then when I
11:59
had time I would discuss what they’d
12:02
said we would jointly conclude that if
12:05
something they cared about and depended
12:07
on them doing so it would be possible
12:10
the most common example I used was if
12:13
someone had a gun to your child’s head
12:16
do you think you could do it then
12:19
therefore the phrase I can’t denotes a
12:23
lack of investment as opposed to a lack
12:25
of potential or ability I do not mean to
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say that every person I had this
12:30
conversation with should have had the
12:33
motivation to run marathons it was
12:35
something that I decided to do not them
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I merely wanted to express to them what
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I am expressing here given the right
12:42
purpose and enough time you can indeed
12:48
something bigger than you to be inspired
12:50
about I think we’re all born with a deep
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and meaningful purpose that we have to
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discover your purpose in life is not
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something you need to make up it’s
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already there you just need to discover
13:02
it that means to take the cover off of
13:04
what’s already there and when you do
13:06
when you really discover what you’re
13:08
meant to do it will be the reason you
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get up in the morning prior discovering
13:12
your life purpose it’s easy to become
13:14
sidetracked or feel uninspired or feel
13:17
like you’ve accomplished very little in
13:19
life but what if these feelings are
13:21
simply feedback that you need to keep
13:23
going keep searching until you discover
13:25
and what if it’s the universe reminding
13:28
us not to settle for mediocrity to
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continue experimenting for the one thing
13:33
that lights you up I also believe we’re
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all born with a set of talents and
13:38
interests that tell us what we’re
13:40
supposed to be doing lots of times they
13:42
come so naturally to us we overlook them
13:45
we think finding our purpose is supposed
13:47
to be more profound or difficult but
13:50
what if it’s right in front of you the
13:51
whole time think about it have you ever
13:53
wanted to study something that you loved
13:55
but the more logical route was to do
13:57
what your parents or teachers or friends
13:59
thought you should do well maybe you
14:01
wanted to be a Potter or a music
14:03
or an artist but ended up in business
14:05
school because it was logic or sensible
14:08
if so you’re not alone you’re just off
14:11
track maybe you really are meant to be a
14:13
Potter if you tell yourself a story long
14:16
enough you start to believe it don’t you
14:17
believe it you act like I have Tulsa
14:19
what a wail out of handcuffs lightning
14:22
though Thunder in jail now you know I’m
14:24
bad on the last week I murdered a rock
14:27
into the stone hospitalized a brick I’m
14:30
so mean I make medicine sick the
14:34
fundamental key to success is it can
14:38
take between 18 and 254 days of taking
14:41
action for a new habit to stick I’ve
14:43
created a new course called 2:54
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